Poplife
umru
obra.art/umruPRO
umru (Umru Rothenberg) is an Estonian-American producer and DJ based in Brooklyn, New York. He first gained traction as a teenager posting trap- and bass-influenced beats to SoundCloud, where PC Music founder A. G. Cook discovered him and brought him into the orbit that would become hyperpop. He earned his first major credits at 18 producing on Charli XCX's 2017 mixtape Pop 2, and has since contributed writing and production for Charli XCX (including how i'm feeling now), Caroline Polachek, Dorian Electra, Hannah Diamond, Slayyyter, Tommy Cash, Brooke Candy and Chase Icon. He released his debut full-length comfort noise in March 2022 with features from Tommy Cash, 645AR, Cecile Believe, Rebecca Black, Fraxiom, Tony Velour, emotegi and Ravenna Golden, followed by a remix companion later that year. He is signed to LuckyMe Records, which released his 2025 EP Matter of Time, and has been affiliated with the PC Music collective. Alongside production he is known for a hectic, genre-jumping DJ style and recent singles like Lose Control (2026) and Open! feat. なかむらみなみ (2026) keep him highly active.
16.9M
Total plays & views
Verified streams · verified today
16,862,905
+23 K a day · +702 K a month, on average
20 projects · 27 artists · since 2022
spotify 100 %
16,862,905
90 days · Total
Most played
I Don't Sell - Records Remix
umru, Chase Icon, JEL: The Digital Dream Girl
6.843.153
6,8 M
Poplife
umru, underscores
2.525.128
2,5 M
Firetruck
f5ve, umru
1.583.682
1,6 M
Records
umru, Martyn Bootyspoon, MILKFISH
926.311
926 K
Records
umru, Chase Icon
926.311
926 K
Firetruck (umru Remix)
f5ve, umru
385.021
385 K
So Clear (umru corrosion)
Hyd, umru
366.688
367 K
Records - Dudda Remix
umru, Martyn Bootyspoon, MILKFISH
244.751
245 K
Sidewinder
Safety Trance, umru
205.081
205 K
MOLLY
River Moon, umru
201.387
201 K
Has worked with
Catalog
2026
3
2025
8
2023
3
umru
Bio
umru (Umru Rothenberg) is an Estonian-American producer and DJ based in Brooklyn, New York. He first gained traction as a teenager posting trap- and bass-influenced beats to SoundCloud, where PC Music founder A. G. Cook discovered him and brought him into the orbit that would become hyperpop. He earned his first major credits at 18 producing on Charli XCX's 2017 mixtape Pop 2, and has since contributed writing and production for Charli XCX (including how i'm feeling now), Caroline Polachek, Dorian Electra, Hannah Diamond, Slayyyter, Tommy Cash, Brooke Candy and Chase Icon. He released his debut full-length comfort noise in March 2022 with features from Tommy Cash, 645AR, Cecile Believe, Rebecca Black, Fraxiom, Tony Velour, emotegi and Ravenna Golden, followed by a remix companion later that year. He is signed to LuckyMe Records, which released his 2025 EP Matter of Time, and has been affiliated with the PC Music collective. Alongside production he is known for a hectic, genre-jumping DJ style and recent singles like Lose Control (2026) and Open! feat. なかむらみなみ (2026) keep him highly active.
Credits
Coordinates